Christina Terplan on What Women Founders Need to Survive and Thrive
Atheria partner Christina Terplan was interviewed by Authority Magazine about women-owned businesses and the “Five Things You Need to Thrive and Succeed as a Woman Founder.” According to Christina, one of the most important elements is to have a good business plan and know your area of business inside and out. “Ask yourself, how will money come in? When will it come in? What are your realistic costs?” Vet your plan with knowledgeable people whose opinions you value and who will be critical by asking you difficult questions about your plan.
Read the full interview here